Loosely translated: we love cosmic and biblical allusions and we put stars on our album covers to suggest a world beyond the American plains. “We’re very involved in the visual representation of our music,” Josh says. “I like to think of it as Todorovsky interpretating Salvador Dali,” Jake chimes in (he might need a day off). Wagner says Dave Cobb “tricked us into authenticity.” The band has its reasons for ignoring such assessments – they believe the criticism is misjudged and comes from a place of snobbery – but their producer has consciously pushed them towards more authentic terrain. The recurring criticism levelled against Greta Van Fleet is that they are inauthentic, producing Led Zeppelin-style work designed for the algorithm and confusing power with sensory overload. Music is an identity that you can’t rob because it lives in the soul.” “You know during World War Two when the Nazis stole artefacts from those they wanted to obliterate? They were culturally robbing those communities and taking away their identities. The political landscape is “super influential” to the way they write music, Jake says. We’ve reached a point where we’ve got people saying: his freedom’s an infraction on my freedom!” There’s a real sense the two sides won’t even talk to one another. Sam says he feels like “everything is polarised” and that there is “no in between. The culture wars have entrenched division. The Biden administration is pushing for reform while the conservative-leaning Supreme Court rolls back years of social progress. The country is currently at a cultural impasse. New West End Company BRANDPOST | PAID CONTENT.
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